Bath & Body Coupon

Bath & Body Coupons Website Redesign & Data Restoration
Reviving a dormant discount platform to deliver real-time deals, seamless user experiences, and automated code management for bath, skincare, and fragrance enthusiasts globally.

Client Requirements:

• Redesign a responsive website with a modern interface.
• Restore lost coupon data (deleted due to expired hosting).
• Add a 1-click “Copy Code & Redirect” button for users.
• Simplify admin workflows for adding/updating discount codes.
• Ensure cross-device compatibility (mobile, tablet, desktop).

The Challenge:

1. Data Loss Crisis: 5+ years of coupon codes and user data were lost after hosting expired.
2. Outdated Platform: The old site lacked mobile responsiveness and intuitive navigation.
3. Manual Processes: Admins struggled to update codes efficiently, leading to expired/dead deals.
4. User Friction: No direct store redirection or code-copying features, causing drop-offs.

Our Solutions:

• Data Resurrection:
  • Restored 4,800+ coupons using Wayback Machine archives, Google Cache, and client backups.
  • Rebuilt product categories (skincare, perfumes, bath products) with SEO-friendly taxonomies.
• Responsive Redesign:
  • Developed a mobile-first WordPress site with a 90+ PageSpeed score.
  • Added a JavaScript-powered “Copy Code & Shop Now” button for instant code application.
• Admin Efficiency Tools:
  • Created a custom dashboard for bulk CSV uploads, expiration date tracking, and auto-removal of expired deals.
  • Automated daily backups via UpdraftPlus to prevent future data loss.
• User-Centric Features:
  • Integrated trending/expiring deal sections to drive urgency.
  • Added filters by brand, product type, and discount value.

Key Results:

• 100% Data Recovery: Restored 5+ years of lost coupons, preserving brand credibility.
• 35% Faster Conversions: 1-click copy/redirect feature reduced checkout steps.
• 50% Mobile Traffic Surge: Responsive design boosted engagement from smartphone users.
• 60% Fewer Admin Hours: Automated tools cut content management time in half.
• Top 10 Google Rankings: Achieved for 50+ keywords (e.g., “Bath & Body Works promo codes”).