Project Details
City Shield is a professional pest control company based in London, offering effective and reliable pest management services for both residential and commercial clients. With over 5 years of hands-on experience, their team of certified technicians utilizes modern tools and targeted methods to resolve pest issues quickly and efficiently. From bed bugs and rodents to other local infestations, City Shield is trusted for its precision, care, and commitment to customer satisfaction.
Challenges
1. Creating a High-Converting Landing Page
- Challenge: Designing a compelling landing page that effectively communicates City Shield’s services while encouraging user interaction.
- Solution: We crafted a clean, responsive, and conversion-focused layout with a persuasive structure including service breakdowns, trust elements, testimonials, and call-to-action buttons.
2. Interactive Service Presentation
- Challenge: Presenting multiple services in a user-friendly and engaging way.
- Solution:
- Developed an accordion-style FAQs section with smooth “show more / show less” animations.
- For each service, we added buttons to toggle between service details and location information, enhancing navigation and user experience.
- Integrated a dedicated image slider per service to visually represent real-world work and effectiveness.
3. Essential Business Tools
- Business Email: Created and configured a professional email address to receive customer inquiries securely and efficiently.
- Quote Request Form: Added a clear and simple form allowing potential customers to request service estimates directly.
- Copy Phone Number Icon: Enabled instant copying of the business number for user convenience on mobile and desktop.
4. Visual & Structural Enhancements
- Custom Header: Designed a modern, branded header with sticky behavior for easy access.
- Colored Offer Banner: Positioned a prominent offer strip to highlight ongoing discounts or urgent services.
- Services Section: Carefully categorized and styled each pest control service to highlight details and benefits.
- Price Banner: Included a visually striking banner showing starting prices to help set client expectations.
- About & Why Us: Added informative sections to build trust and communicate company values and strengths.
- Footer Design: Structured a professional footer with contact details, quick links, and social integration.
5. Performance & Optimization
- Mobile-First, Responsive Design: Guaranteed a seamless experience across all screen sizes and devices.
- Basic SEO & Security: Applied essential on-page SEO techniques and security best practices to support search visibility and protect against vulnerabilities.
- Speed Enhancements: Optimized images, minimized scripts, and leveraged caching for smooth performance.
- Canva Pro Support: Integrated design assets from Canva Pro to enhance visual quality across the page.
Results
The landing page successfully elevated City Shield’s digital presence, providing a high-quality, informative, and user-friendly experience. Customers can now easily browse services, get quotes, and contact the business with ease. The clear structure, localized service details, and strong visual hierarchy have already helped improve engagement and lead generation. The client now has a scalable platform with the flexibility to grow and expand service coverage across London.
