An integrated e-commerce platform for selling luxury charcoal-grilled and frozen barbecue products, combining appetizing 'storytelling' with advanced technical solutions like cart recovery and digital payments.
The Challenge
The main challenge was digitally transferring the luxury restaurant experience to the home and building customer trust in buying frozen (perishable) food online. It required a delicate balance between appetizing design, fast performance, and complex logistics for shipping and return policies, all while targeting a diverse audience through dual-language content.
The Solution
We built a fully custom WooCommerce store using the WoodMart theme to ensure the best UX. The solution included integrating the Paymob payment gateway and enabling WPML for multi-language support. We focused strategically on content by crafting creative product descriptions and a 'Chef Tips' section. Technically, we added sales-boosting features like abandoned cart recovery, a smart free shipping bar, and linked the store to the WooCommerce app for mobile order and inventory management.
Key Results
Launched a robust, ready-to-work sales platform featuring 'content that sells itself' and a design reflecting the brand identity. The site achieved seamless integration with analytics tools (Google Analytics, Pixel) and ad platforms, facilitating store management and data-driven marketing decisions.