A comprehensive digital transformation for Ottroja, implementing over 300 custom code and design modifications to evolve a standard Shopify theme into a unique, high-performance e-commerce platform tailored to precise user experience requirements.
The Challenge
The client presented a massive, precise requirements list (exceeding 300 technical and design points) aiming to transcend standard Shopify limitations. The core challenge wasn't just execution, but implementing these radical structural changes (Header, Footer, Product Page, Cart) without compromising the theme's core stability or performance, all while strictly preserving historical SEO ranking through complex URL migration strategies.
The Solution
We adopted a 'Surgical Development' strategy; instead of relying on heavy apps that slow down the site, we engineered custom solutions using native Liquid & JavaScript for every feature. This included restructuring Schema Settings to give the client full control, building smart mobile navigation tools from scratch, and programming advanced logic for seamless language switching and URL redirection. We continue to serve as a long-term technical partner to execute the full development roadmap.
Key Results
Launched a fully tailored store distinct from any competitor. The platform now features seamless mobile navigation thanks to custom sticky menus and dynamic language switchers. Successfully delivering the vast majority of the 300+ specific requests solidified the client's trust in our ability to transform complex business requirements into tangible technical reality.