A comprehensive relaunch and development project for the 'Sahifti' news platform, featuring a visual identity refresh and infrastructure upgrades for peak performance.
The Challenge
The challenge was migrating a massive content database to a new design without losing SEO authority or breaking legacy links, while ensuring an ad-friendly layout that doesn't disrupt the user experience.
The Solution
We overhauled the WordPress core for better efficiency, customized strategic ad placements to maximize revenue, and integrated advanced caching systems for instant article access.
Key Results
Achieved a seamless browsing experience that increased session duration, boosted page load speeds, and ensured full responsiveness across all smart devices.
Technologies Used
WordPressAdSensePerformance Optimization