What actually moved the numbers
One email a month on real website work — written for people who own the outcome, not the jargon.
Monthly notes
What actually moved the numbers
One email a month: what we changed on a real project, what it did to speed, traffic or enquiries, and what we would do differently. No digest, no filler.
Once a month
Sent when there is something worth sending. Never a weekly digest for the sake of it.
Real projects
What we changed, what it did to speed, traffic or enquiries, and what we would do differently.
No selling
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What a typical issue covers
- One change we shipped, and the measured before-and-after
- A mistake we saw repeatedly that month, and the fix
- A tool or technique that earned its place
- Anything Google or a platform changed that actually affects you